MikMak unveils platform innovations, including one-click purchasing options

A woman with a latptop and bank card.

MikMak, a software company that helps the world’s leading brands grow commerce-first, has unveiled the latest innovations to MikMak 3.0, its e-commerce enablement and analytics platform.

These product enhancements, coupled with MikMak’s new partnership with leading global advisor on consumer behaviour, Circana, will offer brands insights on how digital marketing influences their offline sales lift, prevent cart abandonment, and implement strategies to convert shoppers in a...

14 December 2023 | Commerce

Navigating the choppy waters of social commerce

Islands in a rough sea.

Marcel Hiollerbach, chief innovation officer at Productsup, analyses the current social commerce landscape and how businesses can use tech to minimise commerce anarchy.

Social commerce’s domination has been a long time coming with 44% of the world’s population already using social media. Turning these growing platforms into commerce platforms was a natural next step with brands and retailers jumping on the opportunity. As such, the social commerce market is rapidly expanding,...

28 November 2022 | Commerce

Shoppers prefer to purchase via mobile phone after visiting stores

Entering the 2022 holiday season, consumers are increasingly embracing a hybrid shopping experience that couples in-store visits with digital tools that optimise the buying process.

This is according to a global survey of nearly 3,000 customers commissioned by cloud communications platform Sinch. 

Shoppers prefer retailers that super-charge the in-person experience by layering on a level of automation and efficiency before they even enter the store. For example, a...

16 November 2022 | M-Commerce

One in four now make majority of purchases online

More than a quarter of Brits now make the majority of their purchases online - an increase of 18% when compared to shopping pre-pandemic, according to new data. 

In a survey of 4,000 international shoppers, in seven different territories, it was found those living in the UK were most likely to have changed their shopping habits over the past few years.

Global business messaging provider Esendex surveyed customers in the UK, United States, Australia, France, Germany,...

25 October 2022 | Commerce

Two thirds of marketers increase in-store investment to lure consumers to high street

Busy square during the pandemic with people wearing PPE

67% of marketers are investing in more engaging in-store experiences to attract people back to the high street.

This is according to new data from In-Store Digital Engagement company M-Cube, which surveyed 250 retail and marketing leaders in the UK to discover whether the high street is playing catch up following the pandemic.

The findings revealed that the majority (27%) of retail leaders say consumers will return to the high street fully. Interestingly, 26% of...

18 August 2022 | CMO