51% of UK consumers admit to deliberately trying to withhold their personal information  

Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them.

This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one in five (19%) UK consumers said none of the content they receive was of relevance at all. This has shined a bright light on brands’ failure to deliver accurate data-driven...

13 December 2023 | Best Practice

Festive shoppers are 81% more likely to click on personalised content this year

Festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalised product recommendations and content.

This is according to global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers viewing 22% more pages per visit and spending 10% longer on each page. Despite this more considered shopping behaviour, sales were up 4.41%...

12 December 2023 | Commerce

57% of UK consumers say digital bliss a must for festive fun

A girl using a smartphone next to a Christmas tree.

A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience.

With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their digital services or risk dampening the festive spirit.

Many consumers also admit that a bad digital experience could threaten household harmony, while 20% fear that they will become so angry that...

8 December 2023 | Best Practice

90% of Brits don’t know how companies use their data

As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals.

However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is reminding consumers to be vigilant about how companies handle their personal data.

A recent study from technology experts reveals that almost nine in ten (88%) Brits are concerned about how...

22 November 2023 | Big Data

Digital marketing skills show positive growth but sector demands outpace professional development 

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. 

This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM).

This year’s report analyses data from more than 10,000 marketing professionals, gathered between 2018 to 2023 and highlights key short and...

24 October 2023 | Advertising

UK shoppers desire AI-driven retail experiences but are wary of its use

Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised recommendations – a common use case for AI in retail.

These findings come from a new study by SAP Emarsys, which surveyed over 2,000 UK shoppers. The research suggests a clear conflict between consumer concerns about AI and their desire to reap the...

24 August 2023 | Commerce

Tesco Media and Insight Platform launches media partnership with Pinterest

Tesco Media and Insight Platform, powered by dunnhumby, has launched an offsite media partnership with Pinterest, the world’s largest visual discovery engine.

This partnership will allow the UK’s leading CPG brands to connect with Tesco customers who are looking for inspiration on Pinterest, using Tesco Clubcard data and dunnhumby’s analytical expertise to deliver highly relevant and personalised ads.

The power of Pinterest

The UK is one of Pinterest’s...

13 June 2023 | Commerce

Just 1% of consumers do not utilise subscription shopping services

Despite cost of living pressures, 86% of UK shoppers have increased, or at least maintained, their spending on subscriptions over the last year, while 78% intend to ringfence or increase their subscription spending in the months ahead.

Only 1% in the UK and across all markets surveyed now do not consider themselves to be subscribers in any form.

These are some of the findings of a study into subscription shopping trends to date by OnePoll and online travel firm eDreams...

16 May 2023 | Commerce

21% of consumers never want to hear from retailers

A gnome holding a sign that says 'go away'

Just 16% of UK consumers think that retailers react to their feedback, despite 69% of businesses claiming to do so.

This is according to new data released by Emarsys, an SAP company. The company's research, which surveyed both consumers and retailers across the UK, highlights the struggle to keep up with customers and identifies a number of disconnects between the two. It found that 28% of UK consumers believe their feedback is being used purely for marketing purposes rather than...

19 January 2023 | Advertising

Shoppers prefer to purchase via mobile phone after visiting stores

Entering the 2022 holiday season, consumers are increasingly embracing a hybrid shopping experience that couples in-store visits with digital tools that optimise the buying process.

This is according to a global survey of nearly 3,000 customers commissioned by cloud communications platform Sinch. 

Shoppers prefer retailers that super-charge the in-person experience by layering on a level of automation and efficiency before they even enter the store. For example, a...

16 November 2022 | M-Commerce