MikMak unveils platform innovations, including one-click purchasing options

A woman with a latptop and bank card.

MikMak, a software company that helps the world’s leading brands grow commerce-first, has unveiled the latest innovations to MikMak 3.0, its e-commerce enablement and analytics platform.

These product enhancements, coupled with MikMak’s new partnership with leading global advisor on consumer behaviour, Circana, will offer brands insights on how digital marketing influences their offline sales lift, prevent cart abandonment, and implement strategies to convert shoppers in a...

14 December 2023 | Commerce

70% of sales and customer service pros don’t think AI will steal their jobs

Customer service workers.

Dialpad, an AI-powered customer intelligence platform, has unveiled the findings from its 2023 Dialpad The State of AI at Work Report.

Key findings reveal how sales and customer service professionals, across industries, are adopting artificial intelligence (AI) while breaking down the barriers to adoption including lack of budget and the importance of developing ethical guidelines and enhancing accessibility. 

“AI has created an all-new technological frontier that is...

27 July 2023 | Automation

Complaints about nuisance calls saw freak drop of 57% in 2022

A telephone off the hook.

The number of nuisance calls and texts reported to the Information Commissioner’s Office (ICO) dropped by 57% in 2022, a Freedom of Information (FOI) request from technology company Quadient has revealed.

The ICO received 56,015 complaints about nuisance calls and texts in 2022, less than half the 131,491 received in 2021 and fewer than in any year since 2019. Overall, there were 32,317 complaints about live calls (down 35%), 13,790 about automated calls...

14 June 2023 | Best Practice

Salesloft unveils generative AI capability to boost seller productivity  

Salesloft, a provider of a sales engagement platform, has introduced a range of new capabilities and enhancements, including AI generative text, designed to unlock seller productivity, help customers scale their global revenue organisations, and drive increased revenue outcomes.

The company also claims to be the first and only revenue workflow provider to offer multi-language support in French, German, and Spanish across its entire platform.

New capabilities...

13 April 2023 | Automation

How CB Heat Pumps made £1.5m in sales in just 72 hours

In 1999, CB Heating was established by a very young and talented apprentice trained plumber, Clayton Browne.

Clayton saw a future in renewable energy when he was working with Thermal Solar Energy systems more than 20 years ago. As new technologies developed and emerged on to the market, he was keen to explore and embrace them. Clayton Installed his first Air Source Heat pump with an underfloor heating system on a beautiful barn conversion all the way back in the year 2000. Since...

26 May 2022 | Advertising

5 things to consider when taking a content-first approach to SEO

A notepad, pen and mug next to a laptop.

One of the biggest SEO mistakes companies make is within the SEO content strategy itself.

So much time and attention are paid to keywords, page titles, schemas, internal linking, and, of course, the all-important heading tags (think H1s, H2s, and so on) that the actual words on a page become almost an afterthought. This isn’t to say that the technical aspects of search engine optimisation are inconsequential — it’s more that content will always be the catalyst for a...

6 December 2021 | Content Marketing

How Perrys Motor Sales made 559 sales with £5,000 outlay

A Perrys car showroom.

As an award-winning national dealer group – that offers new and used vehicles from brands including Vauxhall, Peugeot, Citroen and Ford – Perrys Motor Sales engages with hundreds of customers on a daily basis to find a car that’s tailored to their needs. With more than 5,000 employees, Perrys operates from over 50 showrooms nationwide.

The problem:

Perrys’ internal processes were struggling to keep up with its ongoing growth. Its marketing department was still...

10 November 2021 | Case Studies

Lack of training and relevant content holding back sales and marketing

An aple and books on a desk

The biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%).

This is according to a study by revenue enablement tech firm, Showpad, which also found that the percentage of service subscribers who discontinue subscriptions within a given period of time has also become an increasing problem. 59% of UK survey respondents now cite it as the main obstacle to overcome,...

13 July 2021 | Content Marketing

It’s time we finally let marketing, sales and service work together

A close up of an elephant's eye.

It’s time we address the elephant in the room and finally let marketing, sales, and service work together. The industry has been talking about customer experience (CX) for over three decades, yet, and I’m sorry to report this, most of these teams are still working in silos, failing to share customer data in insights with each other and ultimately failing the customer themselves.

Putting the problem into perspective, SugarCRM’s recent research found that half of sales leaders...

24 June 2021 | CRM

LinkedIn reveals the sales mistakes that are killing deals stone dead

The LinkedIn app on a smartphone/

Misinformation from sales teams has been killing deals, with 48% of buyers pointing to misleading information about a product and price being the biggest turn offs.

This is according to the fifth annual ‘State of Sales’ report for 2021 from LinkedIn, which explores how events of the past year are challenging the world of sales.

The study found that 44% of buyers were put off by sales people not understanding their company and its needs, while 43% said sales people...

20 May 2021 | Social Media Marketing