How to stop walled gardens from becoming the beginning, middle and end of your customer data

After growing concerns around the privacy of third-party cookies, Google announced last year that it would completely phase out cookies on Google Chrome by 2022. While other companies such as Apple and Firefox have already phased out and replaced the third party cookie on their own browsers, Google’s decision last year is the most significant. Google Chrome is the most widely used internet browser in the world and its decision to remove third party cookies from the platform has had...

3 March 2021 | Advertising

The cookie is dead: Long live identity graphs

Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. In under a year’s time, Google is planning on following competitors such as Mozilla and Apple in eliminating the cookie from its browser.

The death of the cookie represents a fundamental change in how marketers interact with and personalise messages to consumers. Tracking how people browse the internet, third party...

4 December 2020 | Advertising