57% of UK consumers say digital bliss a must for festive fun

A girl using a smartphone next to a Christmas tree.

A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience.

With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their digital services or risk dampening the festive spirit.

Many consumers also admit that a bad digital experience could threaten household harmony, while 20% fear that they will become so angry that...

8 December 2023 | Best Practice

UK advertisers expected to increase programmatic DOOH spend by a third

VIOOH, a global digital out of home (DOOH) supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in the UK.

Across campaigns UK advertisers have worked on in the past 12-18 months, on average nearly a third (31%) have included prDOOH, with the average expected to increase to 39% in the next 18 months.

Survey...

12 September 2023 | Advertising

Marketing industry urged to reduce ‘alarming’ digital waste levels

Investis Digital (iDX) – a global digital company focused on performance-driven, data-driven solutions – has released the findings of a commissioned study conducted by Forrester Consulting on the financial and environmental waste caused by companies’ investments in technology and software, and duplicative digital advertising and content strategies.

The problem: Managing MarTech

Only 17% of companies indicated that their different technology components work together...

18 July 2023 | Best Practice

Storyblok partners with UC Berkeley to design the future of digital content 

Students working with a laptop.

CMS specialist Storyblok, which empowers developers and marketing teams to create better content experiences across all digital channels, has unveiled the results of a design challenge conducted in partnership with UC Berkeley’s Jacobs Institute for Design Innovation.

Students and alumni with backgrounds in areas like human-computer interaction, cognitive science, and mechanical engineering were asked to develop concepts imagining what the future of websites and digital content...

2 May 2023 | CMO

Post Office partners with Yext to improve digital customer experience

Iona's Post Office.

Yext, the self-proclaimed 'answers company', has partnered with Post Office, the UK’s largest retail network.

Yext will support Post Office by providing its customers with consistent and accurate information across all of its digital touchpoints. With over 11,500 branches, Post Office will leverage Yext to improve online visibility, drive footfall, and improve branch profitability. Post Office will also more efficiently monitor, analyse and respond to reviews using Yext’s...

24 November 2022 | Customer Experience

Consumers want digital interactions with brands to feel like personal conversations

Two people drinking coffee.

Businesses have technology gaps that prevent them from making meaningful connections with customers, according to a study by Vonage, a specialist in cloud communications helping businesses accelerate their digital transformation.

After two years of nonstop digital transformation among businesses, only 45% of consumers are “very satisfied” with the way they connect with companies, revealing opportunities to enhance digital transformation efforts with omnichannel communications...

31 October 2022 | Customer Experience

Less than half of retailers believe they can effectively manage their digital operations

A woman making a payment in a cafe.

Retailers expect major increases in operational requirements around fulfilment and digital-related functions in 2023.

This is according to a survey from Incisiv, a next-generation industry insights firm that helps retailers and brands navigate digital disruption, titled Digital Complexity: Thriving in Unpredictable Times.

With the pace and complexity of operations in digital retail rising rapidly, most brands feel inadequately prepared to deal with these new challenges....

12 October 2022 | E-Commerce

Irish Distillers adds digital label solution to support responsible choices 

Irish Distillers, producer of some of the world’s most well-known and successful Irish whiskeys, has today announced the launch of a digital e-label system which aims to better inform consumers about the products they are consuming, as well as encourage responsible drinking.

The digital labelling initiative is beginning with a European pilot program across Pernod Ricard’s strategic international brands, including Jameson and Absolut in the Irish market, before being rolled out...

4 October 2022 | Social Media Marketing

TGI Fridays owner targets Gen Z with investment in digital experience

TGI Fridays Manchester.

Food tech platform C3 (Creating Culinary Communities) has been given a $10 million boost from TriArtisan Capital Advisors and its investors, the portfolio of which includes TGI Fridays, PF Chang's and Hooters. 

TriArtisan's investment is part of an $80 million in Series B funding that C3 secured this past month and co-led by Brookfield Asset Management Inc. and REEF Technology with participation from Egon Durban and Greg Mondre, managing partners and co-CEOs of Silver Lake...

23 August 2021 | Branding

‘Huge opportunity’ for marketers to engage with students through DOOH advertising

University students at their graduation ceremony.

There is a substantial opportunity to reach and market to students as they head to university this September, according to research conducted by Redbus Media, a digital out-of-home (DOOH) media owner.

After a year of turbulence, the study reveals an overwhelming desire to return to normal as 80% of Students’ Unions plan to host a bigger or pre-COVID sized Freshers’ for incoming students and more than half look to host additional events for those who missed...

5 August 2021 | Advertising