67% of UK’s leading e-commerce giants fall short on website performance standards   

Website design sketches.

Research from vshosting~, one of Europe’s leading providers of cloud and managed hosting services for e-commerce and IT businesses, today reveals a major performance gap in UK’s e-commerce landscape.

While UK’s largest e-commerce businesses have enjoyed significant online success, these businesses are trailing behind UK’s fastest-growing businesses when it comes to vital web metrics – a disparity that could impact future security and...

6 November 2023 | Best Practice

47% of UK businesses are embarrassed by their website

Website design sketches.

UK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology.

This is according to research by Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences across all digital channels

500 business leaders at mid-sized e-commerce companies in the US and Europe were asked a range of questions...

30 January 2023 | CMO

Marketers engaging better with disabled consumers but barriers remain

A barrier blocking a road.

83% of businesses are doing more to provide accessibility in digital marketing than in the past, demographics such as age, gender and race are more often prioritized in marketing efforts.

This is according to the 2022 Accessible Marketing Survey conducted by Capterra, an online marketplace vendor serving as an intermediary between buyers and technology vendors within the software industry.

One in four American adults live with a physical or mental disability, yet they...

1 September 2022 | Advertising Technology

5 ways your website can create an emotional bond with your customer

A love heart drawn on a window.

Numerous studies have shown that emotions and instinct, rather than rational thought, are more often the driving forces behind consumer behavior and purchasing decisions.

When customers feel a deep emotional bond with a brand, it is known as ‘brand intimacy’.

Brand Intimacy agency MBLM’s annual study of US consumers’ emotional connections with the brands that they use confirms that the brands that create the most brand intimacy are also the fastest growing...

18 July 2022 | Customer Experience

Primark steps up role of digital with launch of new website

Primark Website Launch - Homepage Hero Shot.

Primark has unveiled the latest stage in its digital strategy with the launch of its new website.

Created to better connect the journey between searching online and then shopping in store, the new site features thousands of products from across Primark’s best-selling ranges, as well as a fresh design, enhanced navigation and a new feature that allows customers to check stock availability in their local store.

Launching first in the UK, before rolling out to...

25 April 2022 | Branding

Ted Baker taps BigCommerce’s platform to launch online store

A Ted Maker model carrying a plant.

BigCommerce, an Open SaaS eCommerce platform for fast-growing and established brands, has launched a composable, modern eCommerce experience for Ted Baker, the UK-based global lifestyle brand. 

Built on BigCommerce’s transformational multi-storefront (MSF) headless solution, Ted Baker uses a single BigCommerce store to operate multiple unique storefronts and leverage the platform’s ever-evolving partner network to strengthen its posture as a digital-first...

15 March 2022 | E-Commerce

How Deuren’s new website boosted organic traffic by 30%

With more than 25 years' experience in the door manufacturing industry, Deuren provides bespoke luxury doors to architects, self-builders, and property developers. With handmade, pre-hung door sets made to the exact configuration of a client’s project, the Yorkshire-based organisation is a trusted partner for those seeking beautifully crafted, bespoke internal, front, and garage doors.

The problem:

As with many manufacturers, Deuren previously relied on industry events...

25 January 2022 | Case Studies

Build-A-Bear reinvents online shopping experience with 3D workshop

A Build A Bear fairy bear.

Global retailer Build-A-Bear Workshop has teamed up with multicloud computing firm Nutanix, Buzz3D and TierPoint to develop the tech behind its Bear Builder 3D Workshop, an interactive online shopping experience that virtually brings furry friends to life during the purchasing process.

As a part of the iconic brand’s effort to accelerate its digital transformation, Build-A-Bear began exploring opportunities to create an immersive and engaging online experience that builds on...

10 December 2021 | Customer Experience

How RIU Hotels & Resorts made booking easier for customers

RIU Palace Madeira

RIU Hotels & Resorts is a Spanish hotel chain founded by the Riu family as a small holiday firm in 1953. It was founded in Mallorca, Spain, and is currently 49% owned by TUI and run by the third generation of the family.

Problem:

On some hospitality websites, finding exactly where you want to stay and making a reservation can be frustrating. Eduard Bonet, VP, digital business, RIU Hotels & Resorts, is working to ensure a superior experience on his company’s...

5 October 2021 | Customer Experience