Snapchat to dethrone TikTok to become fastest-growing social media platform in 2023

Although far behind the world`s largest social media platforms in terms of revenue and users, Snapchat has seen impressive growth in the past years. The number of people using the photo and video-sharing app has doubled since 2018, outpacing the growth of the top players in the social media space.

According to data presented by OnlyAccounts.io, Snapchat is expected to dethrone TikTok and become the fastest-growing social media platform, with a 13.4% user growth in...

4 September 2023 | Social Media Marketing

Almost 90% of marketers choose Facebook for social media advertising

Facebook likes.

Although the social media landscape is constantly changing and evolving, with new players fighting for attention from audiences and marketers, no platform stands close to Facebook when it comes to social media advertising.

The social media giant, which has an active user base of close to 2.9 billion, remains the most important platform among marketers on both B2B and B2C sides.

According to data presented by OnlyAccounts.io, almost 90% of marketers chose Facebook for...

22 August 2023 | Advertising

TikTok introduces Shopify Shop Tab for approved merchant profiles

TikTok logo on a smartphone.

TikTok has unveiled an expanded partnership with Shopify and pilot testing TikTok Shopping among a select group of Shopify merchants in the US, UK, and Canada in the coming weeks. 

TikTok Shopping will bring new features that help Shopify merchants create engaging, organic content that sends consumers directly to their online store for checkout, making it easy for people to explore and buy the products they discover on TikTok.

Creative outlet

Through...

26 August 2021 | E-Commerce

Vimeo becomes first video software company to partner with TikTok

TikTok Logo

Video SaaS company Vimeo has joined TikTok Marketing Partners, a group of specialist companies that create, implement and measure ad campaigns on TikTok’s video-based social media app.

The partnership gives small and medium businesses (SMBs) access to Vimeo’s suite of video creation tools whilst simultaneously enabling them to take advantage of TikTok’s broad userbase.

Pre-release tests of both company’s capabilities saw participants able to double the number of...

20 July 2021 | Advertising

TikTok has a ton of potential – and brands are only scratching the surface

Not everyone loves it when the new kid shows up and starts turning heads, but sometimes there is a reason to pay attention. On the social media playground, that new kid is TikTok — and it is time for brands to take notice.

ByteDance’s addictive video app, now barely three years old, was downloaded 315 million times in the first quarter of 2020 — more than any other app has been downloaded in a single quarter, according to analytics firm Sensor Tower. Advertisers are rushing...

22 July 2020 | Branding