Two-thirds of UK consumers return to brands that treat them as individuals

A crowd of shoppers in a street.

As many as 62% of UK consumers are more likely to buy again from brands which treat them like an individual, rather than the same as any other customer.

This demand for brands to engage with customers as an individual is mirrored across Europe – in Italy (70%), Spain (63%), France (59%) and Germany (55%). 

These are the findings of a study by digital asset management firm, OpenText, which revealed the extent to which the pandemic has changed customers’...

29 July 2021 | Customer Experience

94% of online brands have lost EU customers since December 2020

An EU flag with a star missing.

Disruption caused by Brexit has had a drastic impact on Britain’s e-commerce economy, with 94% of online UK brands stating they have lost EU customers since the end of the transition period on 31 December 2020. 

E-commerce platform ChannelAdvisor and research firm CensusWide surveyed 304 CMOs working at UK brands that sell items online. ChannelAdvisor asked if these brands had lost business due to Brexit disruption, such as added complications around border delays and...

2 July 2021 | E-Commerce