Why Covid-19 has taught content marketers the importance of going back to basics

Covid-19 has changed the way in which the world works and, like every other industry, marketing found itself in turmoil in March 2020. As consumer priorities and behaviours dramatically altered, marketing strategies naturally had to fall in line or by the wayside.

Brands navigated forward carefully, questioning whether they should pivot strategy for the climate or even continue marketing at all. Although many campaigns were inevitably scrapped after months of hard work, the answer...

29 April 2021 | Best Practice

Why you need to ensure your content works as hard as it can

Content now needs to work harder than ever to cut through the noise, resonate with the right people and impact on the bottom line.

Quality content that empathises with and engages audiences is a must to drive conversations, deliver unrivalled experiences and increase conversions. With so many brands leveraging content in one form or another, playing the long game is crucial if marketers are to make meaningful connections and create powerful content that converts in a space where...

10 March 2021 | Best Practice