Three major mistakes marketers can make with cloud-based systems

An increasing number of companies have taken their operations remote in recent times. In fact, remote work is now being considered a prominent part of the new normal. Businesses are considering keeping employees remote indefinitely, resulting in the increasing popularity of cloud-based tools.

For many marketers, extended periods of remote work may mean that they need to consider total digital transformation and adoption of cloud-based tools. This is especially important as team...

7 April 2021 | Best Practice

Which martech solutions are the most essential for remote collaboration?

While many companies originally transitioned to remote situations in 2020, it’s looking like many are considering making this a permanent move. In a recent survey from Gartner, 80% of business leaders plan to allow employees to remain at least partially remote indefinitely. For some departments and businesses, letting employees work from home just makes a lot of sense.

Those in the marketing industry have certainly benefitted from working at home. According to research from...

11 February 2021 | Advertising Technology

Three key predictions for marketing orchestration technology in 2021

If there is one thing that 2020 taught us, it is to expect the unexpected. Businesses faced unprecedented challenges this year - and many marketers had to change plans on a dime to accommodate for emerging trends. As 2021 approaches, many marketers are left wondering: what can we expect for this next year?

According to the State of MarTech report, 84% of marketers stated that investing in new technology was a priority for 2021. However, 69% predicted that they would have fewer...

6 January 2021 | Advertising

Three key ways the Covid-19 pandemic has changed digital advertising strategies

Covid-19 has changed a lot of things about the world in a very short amount of time. It has completely transformed the way that we interact with others, work, travel, and do just about every daily activity. It should come as no surprise that it has impacted marketing as well – and yet many companies have done little to nothing to adjust their digital marketing strategies as a response to the pandemic.

According to a report from Advertiser Perceptions, one-third of advertisers...

28 October 2020 | Advertising

How web accessibility will improve your eCommerce website’s performance

The primary goal of any eCommerce website is to attract as many visitors as possible, and keep them coming for more. As a result, most online stores tend to include various functionalities and features.

What the majority of eCommerce stores forget, however, is that their potential customers also include a large number of people with disabilities.

Web accessibility often takes a backseat, or in most cases, is totally forgotten while optimising a digital store. However, in an...

3 February 2020 | Best Practice

How marketers can stay one step ahead of the voice search trend: A guide

Unless you’ve been living under a rock, you have probably heard or seen somewhere that half of all searches this year will be conducted through voice-enabled devices, like Siri or Amazon’s Alexa. But did you know that:

30% of these searches will be done without a screen? Voice search queries include three to five keywords and are longer than text-based searches? 20% of UK consumers use voice search devices multiple times a day?

Clearly, voice search is no longer just...

22 January 2020 | Advertising

How AI-enabled marketing can lower website bounce rates and improve accessibility

Marketers always strive hard to boost website traffic. A significant metric which quantifies the performance of websites is the bounce rate, indicating the percentage of users who leave without delving any further than the initial page.

In this context, it is important to understand web accessibility. The Americans with Disabilities Act (ADA) became law in 1990. It prohibits discrimination against people with disabilities and provides equal opportunities for accessing the web to all...

15 October 2019 | Attribution

The four biggest mistakes eCommerce entrepreneurs are guilty of – and how to avoid them

The eCommerce market has been on a steady upward trajectory for nearly a decade, and it’s showing no signs of slowing down. By next year, the online global retail market is expected to reach an all-time high of $4.9 billion, which is more than double what it held just three years ago.

One reason why the eCommerce market is so incredibly large is because it now just takes a few clicks for any entrepreneur with a great business idea to launch an online company. However, just...

4 June 2019 | Commerce

How to plan content for the digital product buyer’s journey: A guide

When it comes to selecting digital products, consumers today tend to shop around a fair amount and conduct substantial research before making a purchase. There are simply too many options on the market to pick a product randomly.

In order to sell a digital product, your content must answer the buyer’s burning questions and fit into their purchasing journey. Let your content be the place they turn to for answers about the products they’re evaluating.

Here are four...

16 April 2019 | Case Studies

Three interesting ways that AI is changing the hiring process

You can barely turn around these days without hearing something about artificial intelligence or big data technology. Many experts predict that AI tech is going to be one of the most influential developments of the modern age, touching every part of people’s lives from their health, to the way they buy things, all the way to how businesses are run.

Chances are that you have heard about how AI can improve marketing efforts by attracting more customers from all walks of life....

29 November 2018 | Automation